Colombini Casa · DataHub
Competitor Intelligence
Chi vince, dove Colombini perde, cosa fare — analisi SEMrush + AI Visibility su 5 brand.
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Executive AI Summary
Sintesi settimana · 12 Luglio 2026
Molteni consolida la leadership AI Visibility (62/100) grazie alla forza sui prompt "luxury italian design" e a un profilo backlink 3× superiore a Colombini. Poliform resta il rivale più vicino su walk-in closets e living contemporaneo. Colombini (51/100) presidia il branded e la nicchia camerette ma perde terreno sui prompt conversazionali di alto valore: mancano 400 prompt in cui almeno un competitor è già citato. Le priorità delle prossime 30 settimane sono: espansione semantica su "Made in Italy" e "modern furniture", Digital PR verso magazine di design premium, nuove landing comparative.
Filtri
Country
Periodo
Competitor monitorati
5
Colombini + 4 rivali diretti
Market Leader (AI)
Molteni
AI Visibility 62/100
Rivale più vicino
Poliform
Δ 7 pt
Fastest growing
Colombini
+9.6% MoM
Prompt opportunity
400
Prompt dove Colombini è assente
SEMrush Performance Comparison
Fonte: SEMrush API · aggiornato oggiMolteni molteni.it | 1.2M | 24.6K | 1.2K | 3.8K | 62 | 74 | 9.8K | 214.0K | €612.0K | 6.8K | +4.1% |
Poliform poliform.it | 986.0K | 19.8K | 940 | 3.1K | 58 | 71 | 8.2K | 178.0K | €498.0K | 5.9K | +3.6% |
Colombini colombinicasa.com | 482.9K | 12.5K | 412 | 1.3K | 47 | 58 | 3.4K | 68.4K | €184.0K | 4.2K | +8.4% |
Lema lemamobili.com | 214.0K | 6.1K | 168 | 640 | 34 | 54 | 2.2K | 41.2K | €89.0K | 2.4K | +2.2% |
Boffi boffidepadova.com | 168.0K | 5.0K | 142 | 520 | 29 | 61 | 3.0K | 62.8K | €118.0K | 2.1K | -1.4% |
AI Visibility Comparison
ColombiniYou
51/100
AI Visibility Score
Mentions642
Citations94
Cited pages118
Industry avg48
MoM +9.6%
Molteni
62/100
AI Visibility Score
Mentions4.4K
Citations934
Cited pages1.6K
Industry avg42
MoM +3.1%
Poliform
58/100
AI Visibility Score
Mentions4.2K
Citations1.0K
Cited pages1.5K
Industry avg39
MoM +2.4%
Lema
28/100
AI Visibility Score
Mentions804
Citations153
Cited pages146
Industry avg41
MoM -4.6%
Boffi
14/100
AI Visibility Score
Mentions4
Citations45
Cited pages50
Industry avg29
MoM -20.0%
AI Visibility Trend · 12 mesi
LLM Distribution
Country Distribution
Topic Comparison · Cluster semantici
Competitor Winning Pages
Perché stanno vincendoColombinicolombinicasa.com
| URL | Traffic | Keywords | Prompt Cov. | AI Vis. | Backlinks | Authority |
|---|---|---|---|---|---|---|
| colombinicasa.com/camerette-componibili | 42.0K | 620 | 62% | 62 | 380 | 58 |
| colombinicasa.com/armadi-su-misura | 38.0K | 540 | 58% | 56 | 310 | 58 |
| colombinicasa.com/cucine-moderne | 34.0K | 480 | 44% | 47 | 420 | 58 |
Moltenimolteni.it
| URL | Traffic | Keywords | Prompt Cov. | AI Vis. | Backlinks | Authority |
|---|---|---|---|---|---|---|
| molteni.it/collezioni/soggiorno | 128.0K | 1.8K | 74% | 68 | 2.1K | 74 |
| molteni.it/design-icons | 96.0K | 1.2K | 68% | 71 | 3.8K | 74 |
| molteni.it/luxury-italian-furniture | 82.0K | 940 | 72% | 64 | 1.4K | 74 |
Poliformpoliform.it
| URL | Traffic | Keywords | Prompt Cov. | AI Vis. | Backlinks | Authority |
|---|---|---|---|---|---|---|
| poliform.it/living-collection | 118.0K | 1.6K | 71% | 64 | 2.0K | 71 |
| poliform.it/walk-in-closets | 84.0K | 1.1K | 66% | 62 | 1.2K | 71 |
| poliform.it/modern-kitchens | 72.0K | 890 | 58% | 54 | 980 | 71 |
Lemalemamobili.com
| URL | Traffic | Keywords | Prompt Cov. | AI Vis. | Backlinks | Authority |
|---|---|---|---|---|---|---|
| lemamobili.com/al-selection | 24.0K | 380 | 44% | 34 | 420 | 54 |
| lemamobili.com/storage-systems | 18.0K | 240 | 38% | 32 | 310 | 54 |
Boffiboffidepadova.com
| URL | Traffic | Keywords | Prompt Cov. | AI Vis. | Backlinks | Authority |
|---|---|---|---|---|---|---|
| boffidepadova.com/bathrooms | 42.0K | 620 | 48% | 22 | 820 | 61 |
| boffidepadova.com/kitchens | 38.0K | 540 | 42% | 18 | 720 | 61 |